exclusive audiences

Exclusive Audiences

  • Exclusive and proprietary audiences reachable with your brand message
  • Access to shoppers across Albertsons’ 2,000+ stores
  • Over 30 million verified/non-modeled buyers
  • Ready-buyer audience based on purchase intent data
  • Advanced audience customization
  • Over 1,200 audience segments
  • Examples:
    • Category buyers
    • Category switchers
    • Category coupon clippers
    • Lapsed buyers
    • Lifestyle/life stage

Immersive Creative

  • Outcome-based creative focused on delivering brand results
  • Ability to personalize creative for targeting
  • Mobile-first and cross-device capabilities
  • Ability to drive action
  • Examples:
    • Location-based messaging
    • Incentive delivery – coupon or trade deal
    • Link to shopping card
    • Add to shopping list
immersive creative
quality media delivery

Quality Media Delivery

  • Exclusive Albertsons-owned media placement (.com, email, app messaging)
  • Brand pages on Albertsons.com
  • CPG contextually relevant inventory
  • Brand-safe and viewable off-platform inventory

Advanced Analytics

  • 360-degree campaign reporting, including digital delivery and store sales
  • Proprietary store sales measurement and algorithm
  • Ability to report sales impact across Albertsons and at division level
advance analytics