- Exclusive and proprietary audiences reachable with your brand message
- Access to shoppers across Albertsons’ 2,000+ stores
- Over 30 million verified/non-modeled buyers
- Ready-buyer audience based on purchase intent data
- Advanced audience customization
- Over 1,200 audience segments
- Examples:
- Category buyers
- Category switchers
- Category coupon clippers
- Lapsed buyers
- Lifestyle/life stage
- Outcome-based creative focused on delivering brand results
- Ability to personalize creative for targeting
- Mobile-first and cross-device capabilities
- Ability to drive action
- Examples:
- Location-based messaging
- Incentive delivery – coupon or trade deal
- Link to shopping card
- Add to shopping list
- Exclusive Albertsons-owned media placement (.com, email, app messaging)
- Brand pages on Albertsons.com
- CPG contextually relevant inventory
- Brand-safe and viewable off-platform inventory
- 360-degree campaign reporting, including digital delivery and store sales
- Proprietary store sales measurement and algorithm
- Ability to report sales impact across Albertsons and at division level
