event amplification

Event Amplification

Campaign:
Holiday Stock-Up Event
Brand:
Kimberly Clark Family Care
Objective:
Drive incremental merchandising volume among existing buyers
Program:
Advanced audience targeting digital media and incentive
Results:
ROAS $5.0 and 3.8X increase in basket size
shopper themed media

Shopper-Themed Media

Campaign:
Fall Football
Brand:
PepsiCo/Tostitos
Objective:
Drive buy rate and sales size among exisiting buyers
Program:
Advanced audience targeting (purchase/geography based) and mobile delivery
Results:
Brand Growth 1.4X in dollar sales and Category 1.3X
event amplification

Shopper-Themed Media

Campaign:
Monopoly
Brand:
Albertsons Companies- Multiple CPG Brands
Objective:
Drive awareness and incremental sales
Program:
Advanced audience targeting delivered across devices
Results:
Sales Lift +2% and Trip Lift +4%