Amplification

Event Amplification

Campaign: Holiday Stock-Up Event

Brand: Kimberly Clark Family Care

Objective: Drive incremental merchandising volume among existing buyers

Program: Advanced audience targeting digital media and incentive

Results: ROAS $5.0 and 3.8X increase in basket size

The Media

Shopper-Themed Media

Campaign: Fall Football

Brand: PepsiCo/Tostitos

Objective: Drive buy rate and sales size among exisiting buyers

Program: Advanced audience targeting(purchase/geography based) and mobile delivery

Results: Brand Growth 1.4X in dollar sales and Category 1.3X

Monopoly

Shopper-Themed Media

Campaign: Monopoly

Brand: Albertsons Companies- Multiple CPG Brands

Objective: Drive awareness and incremental sales

Program: Advanced audience targeting delivered across devices

Results: Sales Lift +2% and Trip Lift +4%